One Platform for Every Aspect of Your Programmatic Stack

One Platform for Every Aspect of Your Programmatic Stack

Enterprise publishers don't have simple problems — they have fragmented stacks, stretched teams, and infrastructure that was never designed to scale together. Aditude is the unified platform that gives you complete control of your programmatic stack, without vendor lock-in or revenue share.

What’s Slowing You Down?

You know exactly what you want to do. The problem is that your current infrastructure wasn't built to do it at scale.

Your development queue is a bottleneck.
Your development queue is a bottleneck.

Every configuration change, partner addition, or floor adjustment becomes a ticket. Aditude puts your Ad Ops team in the driver's seat — no development dependency required.

Your Ad Ops team is doing the work of three departments.
Your Ad Ops team is doing the work of three departments.

Manual reporting, vendor reconciliation, and partner management consume time that should go toward optimization. Aditude automates the operational overhead so your team focuses on what drives revenue.

A fragmented stack isn't just inefficient — it's costing you money.
A fragmented stack isn't just inefficient — it's costing you money.

Outdated wrapper versions, uncoordinated demand partners, and disconnected reporting tools create auction inefficiencies you can't even see. Unified infrastructure changes that equation.

Your programmatic infrastructure needs to run itself.
Your programmatic infrastructure needs to run itself.

Enterprise publishers need infrastructure that's reliable, self-optimizing, and always current — without requiring constant engineering attention. That's what Aditude is built for.

One Platform. Five Ways to Take Control.

Each product is powerful independently. Together, they give you complete command of your programmatic stack — from auction execution to financial reporting.

App

Cloud Wrapper

Prebid Server

Insights

Exec

Cloud Wrapper for Desktop and Mobile Apps

Extend enterprise header bidding to iOS, Android, and desktop applications. Aditude manages Prebid Server hosting, demand configuration, and ongoing SDK maintenance — you deploy without the engineering overhead.

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Mobile App

Cloud Wrapper

Prebid Server

Insights

Exec

npm install ./path/to/aditudeinc-electron-ads.tgz
const { app, BrowserWindow } = require('electron')
const path = require('path')
const { setupAditudeMain } = require('@aditudeinc/electron-ads/main')
app.whenReady().then(() => {

  setupAditudeMain()

  const mainWindow = new BrowserWindow({

Cloud Wrapper for iOS and Android Apps

Extend the web’s best programmatic infrastructure to your applications with streamlined software integration.

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How Aditude Makes Your Entire Stack Work Harder

Every part of your monetization stack should be working toward one goal: more revenue, better performance, and smarter decisions. Aditude’s products are designed to do exactly that—individually powerful, and even stronger together.

How It Strengths Your Stack
Impact on Performance
Built-In Advantages
App
  • Leverage Cloud Wrapper to power your desktop app plus get all the capabilities that come with it
  • Take advantage of Prebid Server capabilities honed on the web in your mobile environments
  • Unlocks incremental demand and competition for inventory
  • Improves fill rates and RPS
  • Maintains app performance for users
  • ✓Analytics & Reporting
  • ✓SDK Support
  • ✓Advanced Traffic Shaping Technology
  • ✓Custom CMP Integrations
Cloud Wrapper
  • Improve auction efficiencies and outcomes
  • Maximize performance potential for every bidder and module
  • Improved competition drives higher CPMs
  • Reduced latency enables better UX
  • Simplifies monetization management
  • ✓Analytics & Reporting
  • ✓Client-Side and Sever-Side Prebid Integration
  • ✓Dynamic Flooring
Prebid Server
  • Moves auctions off the page to improve page speed
  • Transact with demand partners through optimized connections
  • Reduces page load latency
  • Handles more demand efficiently
  • Improves auction performance at scale
  • ✓Server-Side Auctions
  • ✓Demand Scaling
Insights
  • Turns performance data into clear optimization opportunities
  • Inform conversations with demand partners with actionable metrics
  • Identifies revenue gaps and opportunities
  • Enables granular, surgical, optimizations
  • Provides full visibility across all demand
  • ✓Advanced Analytics
  • ✓Custom Reporting
  • ✓Anomaly Detection
  • ✓Slack and Email Alerting
Exec
  • Centralizes and elevates critical financial data for effective strategic decision-making
  • Saves you and your team time and resources
  • Clarifies revenue trends and drivers
  • Supports forecasting and planning
  • Aligns teams around performance goals
  • ✓Forecasting
  • ✓KPI Dashboards
  • ✓Customizable Data Ingestion
  • ✓Highly Configurable Data Joining

Testimonials

Trusted by

Industry-Leading Publishers

"It really felt like with [Aditude], we were building a Hearst newspapers product at the end of the day...we felt like it was still ours even though we're doing things together."

Mike Irenski

SVP, Programmatic Strategy, Newspapers & TV

Hearst Newspapers

User

"There wasn’t one magic thing anyone said to get us to switch to Aditude—it was the numbers. Aditude showed strong performance right away, and that spoke for itself.”

Niels Claes

Head of Programmatic Revenue and Data Strategy

Dexerto

User

"I've never brought Aditude an idea and been told no. Even if it's something they've never done, they'll figure it out. That flexibility is rare."

Justin Brown

COO

wikiHow

Become an Aditude Publisher

Ready to See What Aditude Can Do for Your Stack?

We'll walk through your current infrastructure, identify the gaps, and show you exactly where Aditude drives measurable improvement. No pitch decks — just answers.

Book A Demo