Serve Ads Fast. No Black Boxes.
Serve is a lightweight, client-side ad server that helps publishers serve ads faster, boost revenue, and reduce reliance on legacy tech.
Faster Site. Faster Ads. More Revenue.
- Load ads 500ms+ faster than legacy setups by running direct-sold, Prebid, and TAM in parallel—no server-side delays.
- Smaller than GPT by 90%: Serve’s script is under 30KB, reducing page bloat and improving Core Web Vitals.
- Optimize the UX: Fewer resources, faster auctions, and no blocked content means better user retention and SEO.
- Flexible & future-ready: Use Serve alone or with GAM—your setup, your choice.
Full Control. Clear Insights. Smarter Monetization.
- Real-Time Decision Data: Powered by Insights, our real-time analytics engine, you get full transparency into which demand sources win—and why.
- Prioritize What Matters: Customize auction rules and favor trusted partners to maximize yield.
- Unlock Hidden Value: Spot missed opportunities and optimize underperformers with actionable, source-level data and up to 10 combinable, custom key-values.
- Track Direct & Programmatic: View unified performance across Prebid, TAM, AdX, and direct-sold campaigns in one place for display, video, and multi-format.
Engineered for Speed, Designed for Control—No Bloated Setup Required.
- Streamlined Implementation: Requires some engineering effort, but no ad unit, order, or line item setup like GAM.
- Prebid-First by Design: Works directly with Prebid.js and integrates cleanly with Aditude’s Cloud Wrapper.
- Replace Your Ad Server: Serve is built to act as your primary decision engine across direct and programmatic, or let it help you internationally.
- Built for Testing: Lightweight and modular—perfect for A/B testing without disrupting your stack.
Ready To Take Control of Your Ad Stack?
Interested in implementing Serve? Talk to our team.