Simplify Server-Side Prebid Without Losing Control

From AMP to apps, Aditude delivers a scalable, privacy-first Prebid Server solution—built to adapt to your stack and your strategy.

Built for performance — and the planet

Prebid Server moves auction logic off the client—whether browser or app—reducing load, latency, and environmental impact.

  • Reduced Latency: Offloading bidding to the server cuts down load times across web and in-app environments.
  • Fewer Client-Side Calls: Centralizing bid requests server-side means faster pages, lighter apps, and cleaner performance.
  • Lower Carbon Footprint: Reducing device-side processing helps decrease energy use—good for users, better for the planet.
Mobile-Ready: In-App Monetization and AMP Support

Prebid Server pairs seamlessly with our Mobile Cloud Wrapper SDK to bring powerful, server-side header bidding to your iOS and Android apps.

  • Built for In-App: Tap into high-performing in-app inventory with efficient, server-side auctions that minimize latency and maximize revenue.
  • Streamlined Integration: Our SDK simplifies setup and ensures compatibility across your mobile environment.
  • Privacy & Performance: Centralized control of consent and fewer device-side processes result in a faster, more compliant app experience.
  • Lightweight AMP Monetization: Retain speed and improve control without sacrificing performance or yield.
More Control, Less Complexity

Managing complex ad stacks doesn't have to mean more chaos. Prebid Server simplifies scale.

  • Efficient Auction Handling: Purpose-built for publishers with high traffic, AMP, and diverse demand.
  • Privacy by Design: Centralized enforcement for GDPR, CCPA, and global privacy compliance.
  • Consent Made Easy: Seamlessly manage consent strings and user data across every platform.

Features Coming Soon

We’re building features to make your Prebid Server implementation smarter, faster, and easier to manage.

Traffic Shaping

Automatically reduce requests to low-performing bidders. Our system intelligently filters out partners unlikely to win, improving efficiency and reducing infrastructure costs.

Dedicated Global Distribution

Deploy globally distributed, single-tenant Prebid Server instances—fully load balanced across regions, managed entirely by Aditude.

Works Seamlessly with Cloud Wrapper

Running Cloud Wrapper? You’re covered. Prebid Server can be used in conjunction with Prebid.js, allowing you to balance performance, scale, and monetization—without overhauling your setup.

Let’s Make Your Header Bidding Lighter, Faster, and Future-Ready.

Interested in moving to server-side? Talk to our team.