Prebid Server

Enterprise Server-Side

Bidding Infrastructure

Combine client-side revenue performance with direct-sale user experience quality. Aditude hosts, maintains, and optimizes your Prebid Server infrastructure—extending technical capacity without dedicated DevOps allocation.

Client-side revenue performance. Direct-sale user experience. Aditude hosts and maintains your Prebid Server—no DevOps required.

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Pathways

One Server. Every Surface.

Web

Prebid Server for Web

Display · Video · Native

Faster auctions, less client-side weight, richer demand. Move header bidding off the page and run it where latency is measured in milliseconds — not seconds.

Web

Prebid Server for Web

Display · Video · Native

Eliminate client-side processing overhead. Optimize Core Web Vitals and support unlimited demand partners—deploy standalone or alongside Cloud Wrapper.

Mobile

Prebid Server for In-App

iOS · Android

Purpose-built SDK that brings server-side header bidding to native apps. Rewarded, interstitial, banner and native — all unified under one auction.

Mobile

Prebid Server for In-App

iOS · Android

Keep your existing GMA SDK and Amazon integrations. Add Prebid Mobile SDK and connect to our managed server. We handle the rest.

Key Capabilities

Enterprise Server-Side

Infrastructure

Aditude's Prebid Server is built exclusively for publishers — not retrofitted from SSP infrastructure with misaligned incentives. Every design decision optimizes for publisher yield, performance, and control.

Zero Client-Side Performance Impact

Auctions run on enterprise server infrastructure, not in the browser. Add 5, 10, or 20+ demand partners without touching your Core Web Vitals or page load performance. True competitive pressure with no user experience trade-offs.

Auctions run server-side. Add unlimited demand partners without touching Core Web Vitals.

Unlimited Demand Partner Capacity

Run parallel server-side auctions with as many demand partners as your yield strategy requires. More competition, higher CPMs — without any browser-side performance impact.

Run 5, 10, or 20+ partners in parallel without affecting user experience.

Global Infrastructure with 99.99% Uptime

Multi-region infrastructure delivers auction results in under 100ms — anywhere in the world. 99.99% uptime SLA. Your users experience zero latency, and your monetization never goes dark.

Multi-region infrastructure delivers consistent auction results worldwide.

Advanced Privacy Compliance Architecture

Advanced Privacy Compliance Architecture

Hybrid Deployment Flexibility

Hybrid Deployment Flexibility

AMP Implementation Support (Web)

AMP Implementation Support (Web)

Mobile-Optimized Infrastructure

Mobile-Optimized Infrastructure

Efficient Auction Management

Efficient Auction Management

Enterprise Advantages

Complete Operational

Transparency

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Built for a Cookieless Future

Server-side architecture with first-party data controls enables sophisticated audience targeting while respecting user privacy — and keeps your infrastructure current as third-party cookie deprecation accelerates.

Built for a Cookieless Future

Server-side architecture with first-party data controls. Built for a cookieless future.

Comprehensive Analytics Visibility

Full transparency into server-side auction performance — bid landscape, demand partner behavior, and win rate dynamics — with data granularity unavailable through client-side wrappers.

Comprehensive Analytics Visibility

Visibility into bid landscape, demand partner behavior, and server-side performance unavailable in client-side wrappers.

Architecture Flexibility

Combine with Cloud Wrapper for a hybrid architecture that balances revenue performance and page speed, configured to your specific inventory mix and yield priorities.