Life at Aditude: Connor Grome
Connor Grome, Aditude’s Accounting Manager, describes a typical day in his life working remotely from Charlotte, NC. Life at Aditude is a series about the individuals working behind the scenes at Aditude.
Connor Grome, Aditude’s Accounting Manager, describes a typical day in his life working remotely from Charlotte, NC.
Life at Aditude is a series about the individuals working behind the scenes at Aditude.
Meet the Aditude Team: Can you introduce yourself and describe your role at Aditude?
Hi, I'm Connor and I'm the Accounting Manager at Aditude. I support several aspects of our accounting and finance operations, from day-to-day processes to broader financial oversight. My role touches a bit of everything behind the scenes to help keep our financial operations running smoothly.
Day in the Life: What does a typical day look like for you at Aditude? Walk us through your daily responsibilities.
It really depends on the day and time of month, but I usually start by checking emails and Slack to catch up on any updates and then sync with my team. On any given day, I’m reviewing accounting and financial transactions to resolve any issues that come up, communicating with clients, and collaborating with different departments to address accounting-related questions and help prepare financial reports. In addition to the day-to-day processes, I also support larger initiatives as needed — such as our ongoing audit, tax filings, M&A work, and other ad hoc financial analyses to help keep our financial operations on track.
Your Journey to Aditude: How did you end up working at Aditude? What inspired you to join the team?
I was working in audit at a large public accounting firm and was ready for a change. I came across the position at Aditude, and even though I didn’t have experience in ad tech, the role stood out because of the opportunity for personal career growth and the chance to join an exciting, fast-growing company. After going through the interview process and meeting the team, it was clear that Aditude was a place where I could grow, contribute meaningfully, and be part of something evolving — I knew this was where I wanted to be.
Favorite Projects: What has been your most exciting or rewarding project at Aditude so far?
There have been a lot of unique projects, opportunities, and new experiences in this role, but I’d say the most rewarding so far has been leading our current financial audit. It’s definitely come with its challenges, but I’ve learned a ton throughout the process and am appreciative of the responsibility and support that came with taking on a project of this scale.
Challenges & Solutions: What are some common challenges you face in your role, and how do you overcome them?
One of the biggest challenges I faced early on was being completely new to the ad tech industry. My accounting and finance experience gave me a strong starting point, but the industry itself was unfamiliar, and there was definitely a learning curve. I spent time digging into resources, asking questions, and learning from the team around me — who have been incredibly supportive and always willing to explain things or help me work through questions. While it doesn’t feel as overwhelming now, there’s always more to learn — especially in an industry that evolves as quickly as this one.
Team Collaboration: How does collaboration with other team members affect your work?
Collaboration plays a big role in my day-to-day work. I’m constantly working with members of our accounting and finance team, as well as our sales team, to make sure we’re aligned — ensuring accurate billing, timely customer follow-ups, and proper handling of financial transactions. Staying coordinated across teams is key to keeping everything running smoothly.
Career Advice: What advice would you give someone looking to pursue a similar career?
Be open to new opportunities — you might not always have the perfect background on paper, but that doesn’t mean you can’t learn and grow into the role. And along the way, don’t be afraid to raise your hand and ask questions. Growth comes from asking questions and continuously learning.
Tech & Trends: What emerging technologies or trends are you most excited about in the programmatic advertising space?
I’m most excited about the rise of AI and how it’s starting to shape the programmatic advertising space. From improving ad targeting to streamlining reporting and operations, AI has the potential to make processes more efficient and intelligent. It’s still early, but it’ll be interesting to see how it evolves and continues to impact the way we work.
Memorable Moments: Share a memorable or funny moment you've had while working at Aditude.
My most memorable moment was my first trip to Disney with the Aditude team. I had started on a Thursday, and by the following Tuesday, we were off to Orlando for the company retreat. At that point, I had hardly met anyone outside of the interview process, but everyone welcomed me with open arms and immediately made me feel like part of the team. It was such a fun way to kick things off, and I had a great time!
Future Goals: Where do you see yourself and Aditude heading in the next few years? Any exciting plans or visions for the future?
As Aditude continues to grow and evolve, I’m looking forward to growing alongside it — stepping into new responsibilities and continuing to build on everything I’ve learned so far. There’s a lot happening in the ad tech space, and I’m excited to see how we continue to adapt, innovate, and create more value for our partners. Being part of that journey is something I’m really looking forward to.
