How Cloud Wrapper Simplifies Third-Party Solution Testing

For digital publishers, the constant pressure to optimize ad revenue while maintaining excellent user experience creates a challenging balancing act. One of the most significant pain points publishers face today is testing and implementing third-party solutions, a process that traditionally requires extensive technical resources, lengthy development cycles, and considerable risk management.

"Can I test these third party solutions? Can you help me implement this third party script?" These are questions the Aditude team hears daily from publishers struggling with the complexities of ad tech integration.

The answer is a resounding yes, and here's how Aditude's Cloud Wrapper transforms what used to be a months-long technical nightmare into a streamlined, risk-free process.

The Traditional Third-Party Testing Challenge

Publishers today operate in an increasingly complex ad tech ecosystem. Between SSPs, identity vendors, analytics platforms, and optimization tools, many publishers find themselves managing multiple third-party integrations to maximize revenue and maintain competitiveness. These integrations often require:

• Extensive development resources
• Lengthy testing phases
• Risk of site performance degradation
• Potential revenue loss during testing periods
• Complex troubleshooting when things go wrong

The result? Many publishers either avoid testing new solutions altogether, spend more time than necessary going back and forth with tech vendors, or spend months implementing changes that should take days.

Cloud Wrapper: Your Technical Framework for Seamless Testing

Aditude's Cloud Wrapper revolutionizes this process by putting all your on-page ad tech code in a central place. This technical framework doesn't just clean up your page, it creates an environment where testing third-party solutions becomes as simple as flipping a switch.

Isolated Infrastructure for Risk-Free Testing

Every publisher using Cloud Wrapper gets their own customized script hosted by Aditude, enabling rapid development and testing while reducing risks from broken tech or attacks. This means when you want to test a new SSP, identity vendor, or optimization tool, Aditude can deploy it in your isolated environment with granular control of how 'live' it is. Whether hiding it behind a URL parameter for vendor verification, or launching it to a subset of traffic before rolling it out to validate performance, you maintain complete control without any risk to your live site.

This custom technology approach allows our team to conduct sophisticated testing scenarios, including:

• A/B testing new demand partners against existing ones.
• Gradual rollouts based on geographic performance.
• Device-specific implementations.
• Performance impact analysis before full deployment.

Complete Customization Without Engineering Bottlenecks

In most cases, Cloud Wrapper's robust interface lets the business-side modify a site's ad configuration without going through engineering. This means when you want to test a new third-party solution, you don't need to:

• Wait for developer availability.
• Create tickets in your engineering backlog.
• Worry about deployment schedules.
• Risk breaking existing functionality.

Our fully-configurable system allows you to take our best-in-class setup out of the box, add any yield-driving ad tech partner, or hang your custom code on the framework – all without touching your site's core infrastructure.

The Aditude Advantage: Fully Managed Implementation

What truly sets Cloud Wrapper apart is that you're not just getting technology, you're getting a fully managed service that acts as an extension of your team. When you want to test third-party solutions, here's how the process actually works:

1. Expert Consultation and Planning

Our team doesn't just implement what you ask for, we help you strategize which solutions are worth testing based on your specific goals and current setup. We leverage our experience across 300+ publishers and 80 billion monthly display impressions to guide your decisions.

2. Rapid Deployment and Testing

Thanks to our cloud-hosted infrastructure and proprietary technology, what used to take months now happens in days. Our team can deploy your wrapper quickly so you can start testing sooner, with complete support for customizations.

3. Sophisticated Optimization

We support advanced approaches to enabling and disabling demand partners and SSPs based on which geos they're performing best in, device types, and other crucial variables. This level of granular control means your third-party solution testing isn't just about "does it work" – it's about "where does it work best."

4. Comprehensive Performance Monitoring

Every test includes access to Aditude's Insights platform for real-time data analysis. You can access live data and performance metrics to understand exactly how each third-party solution impacts your revenue, fill rate, user experience, and just about any other KPI you need to maximize your ad revenue.

Real-World Results: Testing That Drives Revenue

The proof is in the performance. Publishers using Cloud Wrapper see a conservative average lift of 15%+ on revenue per session. This improvement comes not just from better ad performance, but from the ability to rapidly test and implement the solutions that work best for their specific audience and content.

Our super light weight script loads efficiently while maintaining site performance, meaning you can test multiple solutions simultaneously without worrying about page speed degradation – a critical factor for both user experience and SEO.

Flexible Integration for Your Existing Stack

Cloud Wrapper supports all SSPs and ID vendors with the ability to optimize calls based on device, OS, and geo. Whether you're using your GAM or ours, your SSPs or ours, we offer flexible integration that works with your existing monetization efforts.

The platform also includes:

• First-party data support for cookie-less integration
• Support for web, AMP, video, and in-app mobile
• Complete header bidding UI for Prebid and APS

Beyond Testing: Ongoing Optimization

Cloud Wrapper isn't just about making third-party testing easier, it's about creating an environment where continuous optimization becomes part of your regular operations. With settings that allow fine-tuning of ad loading parameters and sizes to improve Google Core Web Vitals, you can ensure that every third-party solution you implement contributes positively to both revenue and user experience.

Your Partner in Ad Tech Innovation

At Aditude, we understand that testing third-party solutions shouldn't require a dedicated engineering team or months of development time. Cloud Wrapper eliminates these barriers, providing you with the tools and expertise to rapidly test, implement, and optimize the solutions that will drive your revenue forward.

Ready to transform how you approach third-party solution testing? Our team is ready to show you exactly how Cloud Wrapper can streamline your ad operations and unlock new revenue opportunities. For a demo of Cloud Wrapper and to discuss your specific third-party testing needs, contact our team.