Aditude Wrapped 2025: A Year of Building the Future

As I sit down to reflect on 2025, I'm struck by how different this year felt compared to 2024. Last year was about bold moves and expansion—acquiring CPMStar and Hashtag Labs to build the foundation for something bigger. This year? This was about delivering on that vision. 2025 was the year we rolled up our sleeves and did the hard work of integration, unification, and innovation.

And what a year it's been.

The Evolution: From Three Companies to One Unified Platform

When we acquired CPMStar and Hashtag Labs in 2024, we knew we weren't just buying technology—we were investing in teams, expertise, and a vision for what publisher technology could become. But acquisitions are only as valuable as what you do with them. In 2025, we proved that the whole is greater than the sum of its parts.

We didn't just rebrand products. We reimagined how they work together. Hashtag Labs' BID became Cloud Wrapper UI, seamlessly integrating with our header bidding infrastructure. Exec joined forces with Insights to create a more cohesive analytics experience. And we launched the Aditude Platform—a single sign-on interface that allows publishers to access Cloud Wrapper UI, Insights, Exec, and Prebid Server without constantly re-authenticating or switching contexts.

This wasn't cosmetic. This was about creating a genuinely unified experience where publishers can move fluidly between technology, intelligence, and monetization—all in one place.

Leadership for Growth

You can't scale a vision without the right people leading the charge. This year, we made strategic additions to our leadership team that positioned Aditude for sustainable, long-term growth:

Justin Wohl joined us in January as Vice President of Strategy, bringing deep expertise in open internet software solutions right when we needed someone to help us think bigger about where this industry is headed.

Andrew Wilson stepped in as VP of Engineering and Myles Engler as VP of Operations, ensuring we have the technical horsepower and operational excellence to execute on our ambitious roadmap.

In August, we appointed Anthony Gonsalves as our first-ever Chief Revenue Officer. Anthony's leadership has been transformative in aligning our commercial strategy with our product evolution.

Recognition and Momentum

The market took notice. In April, we ranked No. 7 on Inc. Magazine's list of Fastest-Growing Companies in the Northeast Region with 705% revenue growth. By August, we climbed to No. 251 on the Inc. 5000 list with 1,550% growth overall.

These aren't just vanity metrics. They're validation that what we're building matters; that publishers need sophisticated, integrated technology solutions, and they're choosing Aditude to deliver them.

Expanding Prebid Leadership

One of our most significant moves this year was expanding our Prebid Server offerings. We already had a strong foundation in desktop web, but in 2025, we launched Prebid Server for In-App, giving mobile publishers access to enterprise-grade header-bidding infrastructure without rebuilding their entire stack.

This matters because most publishers can't justify the 6-12 month engineering project required to build and maintain their own Prebid Server. With our managed solution, they get enterprise infrastructure, configuration management, and demand flexibility without the overhead. We're now one of the few truly trusted Prebid Server solutions in the market—and we're just getting started.

AI Meets Analytics

We've always believed that data without insight is just noise. That's why we launched AI Insights within our Daily Report feature in Insights this year. Instead of just showing publishers their numbers, AI Insights provides intelligent context on performance changes and actionable recommendations.

It's like having a performance analyst review your data every single day—catching anomalies, explaining shifts, and suggesting what to do about them. This is where analytics meets intelligence, and it's a glimpse of where we're headed as we consolidate Insights and Exec into Aditude Intelligence.

What 2025 Taught Us

If 2024 was about ambition, 2025 was about execution. We learned that integration is harder than acquisition—and more valuable. We learned that building a unified platform requires not just technical prowess but organizational alignment. And we learned that the publishers we serve don't just want more tools—they want better tools that work together seamlessly.

Most importantly, we learned that our team is capable of incredible things when we're all pulling in the same direction.

What's Next for Aditude?

Looking ahead, we're not slowing down. 2026 promises more growth, innovation, and impact. Here's what we're excited about:

• Aditude Intelligence: We're consolidating Insights and Exec into a single, fully featured analytics product with unified workspaces, AI-powered anomaly detection, and operational intelligence that gives publishers the "why" behind their data.
• Deeper platform integration: Unified navigation across all products means you'll be able to jump from the Aditude Platform to the exact related object in every product—carrying your login and context with you.
• Continued innovation: Our roadmap includes exciting features to simplify ad monetization, expand our Prebid capabilities, and drive publisher success.
• Strategic growth: We're investing in top talent across engineering, operations, and client success to strengthen every aspect of our business.
• Stronger partnerships: We're doubling down on being a true partner to publishers, helping them navigate an evolving ad tech landscape with technology that actually works together.

Thank You for Being Part of Our Journey

None of this would be possible without you—our publishers, partners, and team members. Your trust, collaboration, and dedication drive us to innovate, grow, and lead the way in ad tech.

As we close out 2025, we’re more excited than ever about what's ahead. The foundation is built. The team is in place. The technology is integrated. Now we get to focus on what we do best: innovating relentlessly for publishers.

Together, we're redefining what's possible in publisher technology, and the best is yet to come.

Here's to an incredible year behind us and an even brighter 2026 ahead. Big things are coming at Aditude!