Microsoft is deprecating prebid.adnxs.com/pbc in early 2026. Migrate to Aditude's no-cost Prebid Cache infrastructure and keep your video ads running without interruption.
As Microsoft sunsets their Prebid Cache service, we're offering our enterprise infrastructure at no cost to help publishers maintain uninterrupted video ad delivery.
Infrastructure currently processing billions of video ad requests monthly. Battle-tested performance you can rely on.*
Optimized endpoints ensure reliable creative delivery for your video advertising needs.
Robust security protocols protecting your ad delivery pipeline with enterprise-grade reliability.
Direct access to ad tech engineers who understand video workflows and programmatic complexities.
*Individual results may vary.
Our no-cost Prebid Cache is designed for publishers who meet the following criteria:
Not sure if you qualify? Complete the form above, and our team will evaluate your needs.

Step 1: Complete Application
Submit the form with detailed information about your site and tech stack. This helps our team properly evaluate your fit for our free Prebid Cache solution.
Step 2: Internal Review
Our engineering team will review your website architecture, tech stack, and video ad implementation to ensure compatibility and determine resource requirements.
Step 3: Agreement
If approved, you'll receive an email from our team to discuss service terms, implementation timeline, and technical requirements. We'll answer any questions you have about the agreement.
Step 4: Launch
Work directly with our engineering team to implement Aditude's Prebid Cache. We'll provide technical documentation, endpoint configuration, and hands-on support throughout the migration.

Don't let Microsoft’s deprecation disrupt your video revenue. Get started with our no-cost solution today.