Medal.tv is the largest game-clipping social platform on the market, where millions of people clip, edit, and share every funny, cool, or even wholesome moment with their friends or the world. We give players the opportunity to capture everything and share it with anyone without impacting their gameplay.
Products
Cloud Wrapper, Serve, Dynamic Flooring, Insights
Category
Gaming
Publisher
Medal
The Opportunity
Medal.tv is the largest game-clipping social platform of the leading free game recording software on the market, where millions of people clip, edit, and share every funny, cool, or even wholesome moment with their friends or the world. However, despite its popularity, Medal.tv was missing an effective ad monetization strategy. The team faced significant challenges in establishing its ad revenue stream. Initial attempts to work with various partners were unsuccessful, as these companies lacked the expertise to navigate the unique challenges of desktop applications. Medal.tv required a technology solution and a patient, hands-on partner to guide them through building a sustainable monetization framework.
The Approach
Medal.tv’s journey with Aditude began through a mutual connection, recognizing Aditude’s expertise in desktop applications and tailored ad solutions. Aditude began the partnership by providing a fully managed service, enabling Medal.tv to generate immediate revenue while learning about programmatic advertising. This initial approach helped Medal.tv build a foundation and gain confidence in ad monetization without compromising user experience. As the relationship evolved, Medal.tv transitioned to a tech-driven partnership, leveraging Aditude’s solutions for dynamic bid optimization, custom ad units, and flexible implementations tailored to Medal.tv’s specific needs while bringing all programmatic relationships in-house.
“Switching to Tude Server was an excellent decision we made. It resolved our revenue discrepancies, boosted CPMs by 20%, and improved ad load speeds—all while giving us greater control over ad operations. Aditude’s Tude Server has become an essential part of our ad monetization success.”
- Yuriy Yarovoy, SVP of Revenue, Medal
The Solution
Medal.tv implemented Cloud Wrapper to optimize ad performance and began utilizing Insights for actionable data and analytics, allowing them to make informed decisions and improve their programmatic strategy. About six months into the partnership, Medal.tv transitioned to Tude Server, replacing Google Ad Manager (GAM) as their primary ad-serving platform. This transition resolved key issues such as revenue discrepancies and inefficiencies in SSP integrations, while also enabling greater control over their ad operations. Additionally, Tude Server provided significant benefits including reduced costs, improved data accuracy, increased performance from many SSPs, and faster ad load speeds, which collectively enhanced Medal.tv’s overall advertising efficiency.
Aditude further introduced custom solutions, including dynamic flooring, optimized ad formats, and seamless integration of direct-buy campaigns. These innovations were tailored to Medal.tv’s specific needs, ensuring quick turnarounds for technical requests and minimal disruption to the user experience.
The Results
Medal.tv implemented Cloud Wrapper to optimize ad performance and began utilizing Insights for actionable data and analytics, allowing them to make informed decisions and improve their programmatic strategy. About six months into the partnership, Medal.tv transitioned to Tude Server, replacing Google Ad Manager (GAM) as their primary ad-serving platform. This transition resolved key issues such as revenue discrepancies and inefficiencies in SSP integrations, while also enabling greater control over their ad operations. Additionally, Tude Server provided significant benefits including reduced costs, improved data accuracy, increased performance from many SSPs, and faster ad load speeds, which collectively enhanced Medal.tv’s overall advertising efficiency.
Aditude further introduced custom solutions, including dynamic flooring, optimized ad formats, and seamless integration of direct-buy campaigns. These innovations were tailored to Medal.tv’s specific needs, ensuring quick turnarounds for technical requests and minimal disruption to the user experience.
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