Your ad stack runs 24/7

Your ad stack runs 24/7

Your ops team finally can, too

Your ops team finally can, too

We're opening early access to something that changes how publishers run their ad stack. One email. No pitch.

We're opening early access to something that changes how publishers run their ad stack. One email. No pitch.

Request early access

Floor + adapter review
Revenue's been flat the last couple of weeks. Can you dig into the top placements and flag anything worth tuning before month-end?
Analyzed 14 days of Prebid data · 3 placements

Hey Jamie — I pulled the last 14 days of Prebid auction data for your top 3 placements. Header bidding fill rate is at 87%, but I noticed your floor prices on desktop_leaderboard_atf haven't been adjusted since March. Bid density there has dropped 22% — looks like a couple of buyers churned out.

Revenue by placement
$12,340
Last 14 days
−1.8% vs prior 14d
18K15K10K6K2K
Apr 22Apr 23Apr 24Apr 25Apr 26Apr 27Apr 28Apr 29Apr 30May 1May 2May 3May 4May 5

I drafted three changes:

  1. Lower the floor on desktop_leaderboard_atf from $1.20 → $0.85 (projected +6% fill, neutral revenue)
  2. Add Magnite + Sovrn to the mobile_mrec_btf adapter list (currently only 4 SSPs competing)
  3. Enable lazy loading on sidebar_skyscraper — it's below the fold on 78% of sessions

Want me to stage these for approval so you can review each diff and deploy from here?

Ask about your wrapper, bidders, performance…
AI can make mistakes. Please double-check responses.
apexmedia.com
PendingDeployingDeployed
Tune top 3 placementsTop 3 placements tuned
3 changes · affects ~15.4M imps/wkPropagating to edge SDKDeployed Jamie R · 1 minute ago
~40s remaining
Changes · 3
floor.desktop_leaderboard_atf$1.20→$0.85
adapters.mobile_mrec_btf4→6 SSPs
lazyload.sidebar_skyscraperfalse→true
Floor + adapter review
Revenue's been flat the last couple of weeks. Can you dig into the top placements and flag anything worth tuning before month-end?
Analyzed 14 days of Prebid data · 3 placements

Hey Jamie — I pulled the last 14 days of Prebid auction data for your top 3 placements. Header bidding fill rate is at 87%, but I noticed your floor prices on desktop_leaderboard_atf haven't been adjusted since March. Bid density there has dropped 22% — looks like a couple of buyers churned out.

Revenue by placement
$12,340
Last 14 days
−1.8% vs prior 14d
18K15K10K6K2K
Apr 22Apr 23Apr 24Apr 25Apr 26Apr 27Apr 28Apr 29Apr 30May 1May 2May 3May 4May 5

I drafted three changes:

  1. Lower the floor on desktop_leaderboard_atf from $1.20 → $0.85 (projected +6% fill, neutral revenue)
  2. Add Magnite + Sovrn to the mobile_mrec_btf adapter list (currently only 4 SSPs competing)
  3. Enable lazy loading on sidebar_skyscraper — it's below the fold on 78% of sessions

Want me to stage these for approval so you can review each diff and deploy from here?

Ask about your wrapper, bidders, performance…
AI can make mistakes. Please double-check responses.
apexmedia.com
PendingDeployingDeployed
Tune top 3 placementsTop 3 placements tuned
3 changes · affects ~15.4M imps/wkPropagating to edge SDKDeployed Jamie R · 1 minute ago
~40s remaining
Changes · 3
floor.desktop_leaderboard_atf$1.20→$0.85
adapters.mobile_mrec_btf4→6 SSPs
lazyload.sidebar_skyscraperfalse→true

Three problems. Zero good options.

01.

Slow insights

You need answers about your setup and your performance. You wait hours — sometimes days — for someone to pull a report and get back to you.

01.

Slow insights

You need answers about your setup and your performance. You wait hours — sometimes days — for someone to pull a report and get back to you.

02.

Risky changes

Making a wrapper change means filing a ticket or risking a manual mistake that costs real money. So you move slowly, or you don’t move at all

02.

Risky changes

Making a wrapper change means filing a ticket or risking a manual mistake that costs real money. So you move slowly, or you don’t move at all

03.

Fragmented data

Your performance data is in one place. Your wrapper config is in another. Your ad server is in a third. You're stitching together the picture yourself, every single day

15-30%

of potential revenue is lost by most publishers running header bidding — to configuration drift, slow reaction time, and decisions made on incomplete data.

No platform has been built to fix this. Until now.

We built a platform that sees your entire stack, understands what's happening, and acts on it — with your permission, every time.


Not a dashboard you have to interpret. Not a managed service you have to wait on. Something else.

Sees

Your entire stack — performance, config, and ad server in one view

Date ↑Change summarySiteApproved byStatus
4 m ago
Raised mobile timeout to 1100ms + 2 changes
4 m ago · 3 sites · You
3 sites
JR
You
Deployed
2 h ago
Enable Amazon UAM module
2 h ago · 2 sites · Alex C
2 sites
AC
Alex C
Deploying
Yesterday
Lowered desktop floor to $0.60
Yesterday · apexsports.com · You
apexsports.com
JR
You
Deployed
2 d ago
Enable Amazon UAM module
2 d ago · apexmedia.com · Jennice B
apexmedia.com
JB
Jennice B
Failed
Why is mobile eCPM down this week?
Analyzing mobile performance…
Mobile eCPM is down 9% this week. Your mobile bid timeout is set to 800ms — on these 3 sites it's closing the auction before about 12% of bids return. That truncation is the drop: roughly $2,400 / week.
Mobile eCPM
$1.92
Last 7 days
9% vs prior 7d
$2.4$2.1$1.8$1.5
MonWedFriSunTue

Understands

What's happening — what's working, what's leaking, and why

Acts

On it, with your permission. Every time

apexmedia.com
PendingDeployingDeployed
Raise mobile timeout to 1100msMobile timeout raised to 1100ms
1 change · affects ~15.4M imps/wkPropagating to edge SDKDeployed Jamie R · 1 minute ago
~28s remaining
Changes
timeout.mobile800→1100ms

Alpha perk

Join the alpha and we'll analyze your wrapper for free

What's working, what's leaking, and what an optimized configuration could look like — before you commit to anything

8

years in publisher ad tech

10B

daily bid events processed

200+

publisher properties managed

24/7

managed infrastructure uptime

"Publishers have had three options: pay for a managed service that's slow and opaque, do it yourself and hope nothing breaks, or buy a platform that demos well and disappears after the contract is signed. We built the fourth."

Jared Siegal

Founder and CEO

Aditude

Request early access

A complete reimagination of how ad operations should work — built for the outcomes publishers actually deserve. The future of ad ops starts with the publishers who refuse to settle for how it's always been done

No commitments. No pitch decks. Just early access

Request early access

A complete reimagination of how ad operations should work — built for the outcomes publishers actually deserve. The future of ad ops starts with the publishers who refuse to settle for how it's always been done

No commitments. No pitch decks. Just early access